What to Post? - The Dilemma of an NGO


An NGO is the most underrated organization that attracts the least respect and even incentives in terms of the monetary value that leads an NGO's growth spun and even closing or shutting because of lack of funds. The most common purpose of working for society to bring a change goes down the drain.


So, what to do?

Social media has become the most incredible power today that serves all the purposes for NGOs and small business houses, and cottage businesses who have problems attracting funds.

Today's social media has helped NGOs significantly. People can see the accomplishments and excellent work the organization or the NGOs are voluntarily doing, making people want to donate and raise funds. But the problems don't stop there. The main problem is what and how to post? 

Happy and sad faces are the two types of the post the NGO initiates, but this raises an argument that favors and goes against the NGO

They post sad faces like poverty and food shortage in some remote villages where people are dying because of food shortage and no available source of clean drinking water. These posts can be very offensive to a particular group of people as they might think that the organization is posting them on purpose to enlighten the sympathy in them, so they are ready to donate.

They are posting happy faces like the organization making an effort to educate children and organizing milk drives. These posts are the most common. Still, these are also offensive to people, especially the donors who oversee them, and even thinking the NGO doesn't have any skills to use the donor's money, such as the milk drives that took place, the brand used was expensive.


What, to post?

An NGO shall never overlook and discuss what to post. The organization should post all kinds of faces, whether happy or sad, as both are very important as it is a way of spreading awareness about the story or the people suffering. A sure way for them to work, people are and can be offended quickly. The way people think should not affect the work and functioning of an NGO. Hence, the real donors and the audience that appreciates the NGOs' work would never believe how and what the NGO posts or which milk brand they used. But still, these posts are somehow the way they function and are essential to many who have NGOs in remote places.


Why sad faces?

An NGO worked hard to find the place or a particular set of people who needs help in the most remote and severe condition. The organization will give the people coverage and tell or narrate the story, so the real donors know where they are donating the money is safe and secured and know the real potential. Moreover, the sole purpose of the NGO is to reach those who need help and portray them to the public to raise funds.


Why the happy face?

This is also an important task posting about a happy face. It is essential as it provides a feeling of achievement onto the donors' front seeing the happiness on the faces of those kids who are getting free education learning the importance of education. The milk or food drives that help them get nourishment and decrease the number of children who go to sleep without food is a great sense of achievement for the actual donors feeling amused thinking they spend their money on something great and the best interment made. Happy posts may offend people, but those who donated would like to see where the money goes.



The ending what to post is essential thinking what people might think and how not to offend shall they post a happy or sad face. All kinds of posts are critical sad faces as it is essential for story coverage that is the sole purpose or aim of the NGO. Happy face to portray to the real donors how their money or donations are significant and how it is used is efficient and the best investment.


Written and Edited by

Rachit Gilhotra

Ur Gesture is working with small scale local NGO and trying to bring them in front of the contributors so that people can witness how their contributions are being used


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