What is the Need for another Crowd Funding website?

 


It's a very important question to ponder upon. I say this because finding an answer to this question led to creation of urgesture.com the way it is now.

It all started with a college competition, where 4 of us got to together to explore crowdfunding in India. This led us not only to know more about the different kind of NGOs that work in India and abroad but also their ways of working. We specifically spoke to NGOs that were small to mid scale run by a hand full of people.

This when we met Tarun Manav, founder of Prerna Sewa Sansthan 1st, a small NGO working for past 10 years almost and serving the people and animals of Ghaziabad. It is run by a single person with a support of few others. He, along with his son, was working day and night to not only serve but also create social media posts, edit videos and contact donors to make sure that his NGO survives for the next day.

During this research we realized that if every single person from our college, which was very near to the NGO, contributed just 1 rupee daily, the NGO's requirements could be addressed for 6 months. So we understood the power of crowdfunding conceptually but the question was Why wasn't this Happening!!

We then explored the different crowdfunding website working in India and we found an interesting thing : all of them were based on campaigns that were created for few days. Very minimal effort was being made to improve the bond between an NGO and a Donor

But running a NGO is not a one time campaign. They have monthly expenses and needs that they need our help with. They need volunteers, who are way more talented than them to help them with content, posts etc...

And this is how UR GESTURE was born.

We want to create an ecosystem where Donors can Trust an NGO again. To do that we want to be the most transparent crowdfunding out there.

Through our website NGO can list their regular expenses , donors can interact with the NGOs, contribute cash or their time and most importantly be assured that the fund donated will be used for the purpose it was given. To keep the system clean we also created a filter where we only onboard Indian NGOs with 80G certificate

So do visit us sometime and provide constructive feedback so that we can serve better!!

    Also, we hope to be the most preferred crowdfunding website out there!!

Comments

Post a Comment

Popular posts from this blog

Let's Teach to Be Generous : Donate Clothes

Image
If you’re working with your kids to help them become more generous and giving individuals, then you’re probably trying to think of different examples of how to do that. Generosity isn’t always the easiest trait to explain, but when you provide examples of generous giving, it gets easier to understand. That’s where explaining the importance of donating clothes comes into play—it’s a small action that can help people understand the beauty of giving. If explaining generosity is important to you, then use clothing donation as your go-to way to explain the benefits of giving. Learn more about the importance of donating clothes so you can best explain how generosity makes an impact! Helps the Environment There’s such power in protecting the world you live in. Think about how good it feels when you start gardening, cut your plastic use, or take shorter showers. These are the sort of steps that you can teach your kids to take from a young age. They’ll want to protect the environment if you giv
Read more

You care about CSR; your Employees should too!

Image
  In India, the term Corporate Social Responsibility (CSR) is widely prevalent. It tends to focus on what is done with the profits that the private businesses earn. It is an approach towards sustainable and equitable development and focuses on the triple bottom line of economic, environmental, and social performance. In recent years, companies have increasingly centered their CSR endeavors on creating opportunities for social welfare. Some companies might aim to provide free educational services to children, offer supplementary medical care, entrepreneurship skills to the rural population, and financial assistance to the needy. It might seem cumbersome to develop programs without a brisk return on investment that involves long-term investment, but such initiatives deserve significant attention from the companies. A firm now needs to focus on both: experiencing economic prosperity and being good corporate citizens . The organizations have enormous potential to effect change in their
Read more

BE THE VOICE FOR THE PAWS

Image
  I n the national capital of India, a man was caught on CCTV attacking a dog outside his house.  In the state of Karnataka, a lady smashed 8 innocent puppies. 11 monkeys were brutally killed and dumped near a highway in Rajasthan.  A cow was run over and killed by a vehicle in Chhattisgarh. Wounded horses were used for marriage processions in Uttar Pradesh.  These are examples of some brutal and heinous atrocities against animals. Everyday there are many such cases. But a country which does not care much about murdering people, can never care enough about killing mute animals.    In March 2020, due to the COVID-19 lockdown, there were reports of sightings of various rare species of animals in the streets and on national highways. The absence of human movement and reduced pollution prompted them to roam freely. At the same time, many strays on the roads died due to lack of food and proper care. Just like humans are finding it difficult to survive this deadly pandemic, so are anima
Read more